Role: Art Director

In 2020, HubSpot’s creative team took on a new challenge: leveling up our brand photography to speak to our brand values, and creating a robust and cohesive library of images for anyone in the company to use.

This project was such a fun challenge. How do you create a distinctive art direction that differentiates HubSpot when - let’s be real - it exists in such an inherently bland market? How do you make CRM software, sales calls, and computer equipment beautiful and memorable?

Thankfully I had the camera skills of one of the most talented photographers in Boston, Ally Schmaling, and the pristine production skills of Allison Leear to bring this vision to life. Check it out!