Creative Direction, Design, and Editing

Guild needed a clearer, more scalable way to explain its product suite across the website, sales conversations, and paid marketing channels. I led the creative development of a suite of product overview videos designed to articulate the value of Guild’s three core products — Guild Grow, Guild Academy, and Guild Navigator — in a way that felt simple, human, and easy to understand.

The creative approach moved away from traditional software walkthroughs and put the focus on the people Guild serves: employees trying to take the next step in their careers, and HR leaders trying to build a more adaptable workforce. Product UI was used intentionally as a supporting layer rather than the centerpiece, with motion graphics, restrained on-screen text, and modular story structures helping clarify the product value without overwhelming the viewer.

Each video was built as a flexible campaign asset, including a 1:30 hero version along with 60-second and 30-second cutdowns for retargeting, sales enablement, web, and channel-specific use. The result was a cohesive video system that helped Guild explain what its products do, why they matter, and how they support workforce transformation — while giving Marketing and Sales a more polished, consistent way to tell the product story.