Team USA x Guild

Role: Creative Direction & Design

As the Official Education and Skilling Partner of Team USA, Guild leveraged the excitement surrounding the 2026 Winter Olympics to spotlight athletes pursuing education alongside elite competition. Rather than centering the partnership itself, the campaign celebrated real Team USA athletes who were also Guild learners, reinforcing that Guild empowers people striving for excellence both on and off the field of play.
The creative extended across web, social, paid media, and event experiences, creating a cohesive campaign that strengthened Guild's credibility through one of the world's most trusted and recognizable brands.

Results & Impact
Reached 8M+ prospective learners across paid and owned channels.
Generated 3.5M+ video views across paid and organic
Established the creative foundation for Guild's 2026 Team USA partnership.
Featured across web, social, paid media, executive events, and sales enablement.
Visitors spent an average of 2:10 on the campaign landing page.

Creative Direction & Styling

Visually, the campaign combined striking studio photography of Team USA athletes with a bold typographic system built specifically for a social-first rollout. Because the work would primarily be encountered by people moving quickly through mobile feeds, the oversized, repeating typography was designed to stop the scroll, communicate instantly, and remain highly legible on small screens. The repetition also subtly echoed Guild’s core “aura” motif, where expanding forms represent a learner’s growing potential, giving the campaign a distinctive expression that still felt rooted in the broader brand.